Had my first Google Ads "rep" call of the year at 9am on January 2nd (protip if anybody at Google is reading ... get your people to check whether or not there is a public holiday on a specific date in a specific location before calling, as unsolicited work calls on public holidays often offend)
Needless to say, the phone has been ringing off the hook since then.
So it's a good time to remind you that these offers of free support aren't designed to help you as the advertiser.
The free (provided by Google) "account specialists"/reps are really just salespeople for Google Ads - their job is to get you to buy more advertising, or to try new features that MAY benefit you but will certainly benefit Google. Or they will push you towards features such as using Performance Max campaigns that can be very effective in masking otherwise poor performance by adding in branded advertising and aggressive remarketing.
Before finishing up for the recent holiday break, I completed several projects for new clients reviewing changes made/suggested by Google's own reps - and there was a shred of positivity in any of it (hence why the clients had reached out to me in the first place).
My advice is simple:
* Ignore the calls / email requests to book a call
* If you feel you must take one of these calls, don't feel pressured to immediately implement any advice
* Don't let the reps implement anything for you under any circumstance
* See point one again, it's a lot easier and will save you time