Services

How I Can Help Your Business

As an independent consultant, I don’t sell websites, I don’t sell software, I don’t sell design services, I don’t take commissions from platforms, and I don’t need to sell you a whole range of services in order to keep my staff occupied (because my business is just me).

I do things differently

My only product is my expertise. Whether we are auditing your current setup, building a new strategy, or navigating complex vendor relationships to help you assess value and improve outcomes, I can help you to:

Identify and reduce wasted or inefficient spend
Improve your strategy and tactics in order to generate better commercial outcomes
Provide an independent, trusted sounding board to answer your questions and solve your problems

I help businesses like yours, by providing the following key services:

Identify the “good, bad, and ugly” of your digital advertising and get a clear roadmap to fix problems and improve performance.

1. The Performance Audit: Stop Setting Fire To Your Budget

If you’ve been in business for any amount of time, you’ve probably seen or been offered a “free audit” of your Google Ads, your SEO, your Meta Ads - or just about anything else you could think of in terms of digital marketing activity.

These "free audits" are just sales pitches in disguise, and the output is often nothing more than automated PDFs that highlight "errors" just to justify a monthly fee, or to try and convince you to change agency or freelancer.

Basically, the free audit has a predetermined outcome - to artificially inflate perceived issues (and sometimes even fabricate them) to increase the likelihood that you’ll change your ongoing service provider.

My Performance Audit is an independent, manual, deep-dive diagnostic of your entire digital marketing ecosystem (or it can focus on a specific channel like Google Ads).

The "Good, Bad, and Ugly"

I provide an unvarnished look at your accounts. If a channel is performing, I’ll tell you. If your current agency is doing a great job, I’ll tell you that, too. Because this is a paid service, my only incentive is to use the project to give you the most honest appraisal possible - not as a “loss leader” to try and sell you on future services.

Focus On Identifying “Burning Budget” & Helping You Fix The Problems

I am focused on finding areas of your digital activity that are simply resulting in your business throwing money away with no chance of any benefit. Oftentimes I will find enough immediate savings and cost reductions to pay for my time immediately.

Actionable Insights, Not Just Data

You don’t get a list of problems (with the implication being the only way to solve these issues is to change digital marketing provider); you get a comprehensive report full of insights and fixes that will immediately improve your bottom line by reducing wasted spend and improving performance.

Best for: Businesses currently spending on one or multiple digital advertising channels (e.g. Google Ads, Meta Ads, LinkedIn Ads) who are concerned about performance, potential wasted spend, or unsure of the value they are getting from their current agency/freelancer relationships.

Replace your tactical 'to-do' list that is actually a plan with a proper strategy.

2. Digital Strategy: A Roadmap To Win

A plan tells you what to do (e.g., "Post on LinkedIn twice a week", “send an email once a month”). A strategy tells you where and how to win. When it comes to digital marketing most businesses have a list of tactics - a plan - but no underlying logic or actual strategy.

I can help develop a proper strategy (with accompanying tactical implementation plan).

Bespoke, Not Templated

No "one-size-fits-all" agency style strategies. I sit down with you and other key stakeholders in the business as relevant, and learn as much as I can about your industry, target customer(s) and value proposition in order to help build a genuinely effective, tailor-made strategy.

Where to Play & How to Win

Instead of giving you a list of things to do, I focus on identifying where and how your business will win and grow via digital marketing - with any tactical implementation plan to support that strategy.

Resource Modeling

I don’t just give you a strategy and walk away. I help you figure out the best way to execute it - whether that’s training your internal team or finding the right specialist freelancers.

Best for: Business owners who feel their current strategy or plan isn’t working and who want to “level up”.

A trusted sounding board and 'BS Detector' in your corner - who can also roll up his sleeves and get his hands dirty when needed.

3. Digital Advisory: Your Independent Ally

The digital landscape is noisy, complex, and full of vendors trying to sell you things you don’t need (as well as ad platforms trying to take as much of your money as possible) Once your audit or strategy is complete, many of my clients retain my services to help with:

Vendor Management & Oversight

I help you navigate relationships with agencies and freelancers. I review their reports, ask the hard questions they hope you won’t ask, and ensure they are staying focused on your goals, not theirs.

Strategic Sounding Board

Have a new idea? Thinking about pivoting your spend? You have 15+ years of experience just a phone call away to help you filter the noise and make data-backed decisions.

Problem Solving & Implementation

When things get technical or complex, I’m in the trenches with you. From troubleshooting tracking issues, to setting up campaigns where required, to refining high-level messaging, I provide the oversight needed to ensure execution matches the strategy.

Best for: Businesses that need high-level digital leadership “on demand” and objective advice on a regular basis.

Ready to talk?

If you want to "do more for less" and stop the guesswork, let’s talk. I offer a free, no-obligation intro call to see if my approach is the right fit for your business.