With my Meta Ads audit service, I will help you to identify the “good, bad, and ugly” of your Meta (Facebook & Instagram) Ads campaigns and get a clear roadmap to reduce wasted spend, improve tracking and data integrity, and increase performance.
If you’ve been running Meta Ads for any length of time, you’ve likely been hit with an offer for a “free audit” from an agency or freelancer.
The reality? These "free audits" are just sales pitches in disguise. They use automated scanners and tools to flag often meaningless errors, all to scare you into a high-priced monthly management retainer. Their objective isn’t to fix your account; it’s to win your business.
My Meta Ads Audit is completely different. It is an independent, manual, deep-dive diagnostic. Because you pay for the audit, I have zero incentive to invent problems or pressure you into a long-term contract. If your current setups are performing, I’ll tell you. If your budget is evaporating into Mark Zuckerberg’s algorithm (and back pocket) I’ll show you exactly how to stop it.
I have spent over a decade auditing and managing paid digital campaigns. In almost every Meta account I review, I find immediate, hidden budget leaks ranging from hundreds to literally tens of thousands of dollars per year, often caused by default settings designed to make Meta money, not you.
Meta’s ad platform relies heavily on automation and machine learning. But if you are blindly trusting your agency, an in-house team, or Meta’s defaults without an independent expert verifying the data, you are leaking cash.
Meta’s pixel and tracking is also aggressively geared towards trying to take credit for as many leads and sales as possible, and they have no problem in ‘marking their own homework’ (even if this is to your detriment).
Because of the sheer volume of wasted spend I often uncover, the return on my audit service is often significantly higher than the cost of the service. I routinely find enough immediate cost savings to cover my fee inside the first 30 days.
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I check how your Meta pixel and tracking is configured, ensuring best practice and minimising the risk of letting Meta take credit where it doesn’t deserve it.
Meta loves to push “Advantage+ positioning” and automatic targeting expansions. While powerful, these defaults often push your ads onto low-quality audience networks, spammy mobile apps, or demographics that have zero intention of buying.
Are your ad sets competing against each other in the auction? Audience overlap drives your frequency through the roof and forces you to bid against yourself, drastically inflating your Cost Per Acquisition (CPA).
Are your campaigns optimised for “Link Clicks” instead of “Landing Page Views” or “Purchases”? Optimising for clicks tells Meta to find people who accidentally tap their screens, leading to high traffic, zero sales, and massive waste.
Meta is a visual platform, and creative fatigue can quietly kill a profitable campaign overnight. I analyse your ad frequencies and funnel structures to ensure you aren’t burning budget by hammering the exact same ad to the exact same audience over and over.
This is a paid diagnostic service with zero strings attached. Once I deliver your comprehensive performance roadmap, you have total control over how you execute the fixes. You can choose to:
Stop guessing if your Meta Ads are working. Find the leaks with my Meta/Facebook Ads audit service. Fill out the form below to learn more and book a no-obligation discovery call.
If you’re based in Christchurch NZ I’m happy to meet at your office or another convenient location. For clients elsewhere, we’ll arrange a comprehensive video call.