Free Marketing Tools & Guides
Practical, no-strings tools and guides to help you find wasted spend, plan your budgets, and make smarter digital marketing decisions - no email sign-up required.
Tools
Free calculators and utilities built from the same thinking I use with clients. Use them as often as you like.
Search Term Calculator
See how much of your Google Ads budget is being eaten up by branded and other search terms compared to your total spend.
Keyword Match Type Generator
Quickly format keyword lists into broad, phrase, and exact match types, ready to paste straight into Google Ads.
Ad Spend Tracker
Project your current and future ad spend so you can plan budgets with confidence and avoid nasty surprises.
Waste Risk Score Quiz
Take my free 2-minute quiz to find out how much money your business could be wasting on digital marketing, and what to do about it.
Guides
Step-by-step walkthroughs to help you get the most out of the tools and your marketing data.
Want a second opinion?
These tools are a great starting point, but nothing beats an independent, expert set of eyes on your accounts. If you'd like to talk through what you find, I offer a free, no-obligation intro call.
Prefer to talk directly?