Your agency wants more budget. A software provider is recommending an upgrade. Your marketing team needs a decision on something technical that you don’t have time to investigate yourself.
You can ask the people involved, of course. But it helps to have someone who understands the detail and can look at the decision from your side of the table.
That’s where I come in.
I provide independent digital marketing advice and oversight for business owners and teams who want an experienced person to call on. Someone who can explain the options, ask useful questions, and help you work out what to do next.
I’ve worked across agency, in-house and independent consulting roles, with hands-on experience in digital advertising, SEO, analytics and related marketing technology.
That experience helps me connect the business question with what is happening inside the accounts, reports and systems.
For example, if an agency report shows improving results but your sales team disagrees, I can help investigate the discrepancy. If you are being asked to approve a new platform, I can help establish what problem it is meant to solve and whether the proposal makes sense.
The aim is to give you enough clarity to make a confident decision and keep the work moving.
I help you interpret reports, challenge assumptions and assess whether your marketing activity is contributing to your goals. This can include regular check-ins with you, your internal team or your external providers.
Before you approve more ad spend, a new campaign or a significant change in approach, I can help assess the reasoning, likely benefits and practical implications. Sometimes the recommendation is sound. Sometimes there are questions worth resolving first.
An internal marketer can have a very broad remit. I provide a sounding board, help with prioritisation, and specialist input on problems that fall outside their experience. This can help capable people make progress without expecting them to know everything.
I can help you write clearer briefs, assess proposals, prepare questions for meetings and understand what you are being asked to buy. If a relationship is struggling, I can help identify where expectations, responsibilities or delivery have become unclear.
When a problem needs investigating, I can look into the underlying accounts or systems where appropriate. I can also help implement agreed improvements within my areas of expertise, or work with the relevant specialist to get them resolved.
We start with the decisions, concerns or gaps you want help with, then agree an arrangement that suits the business.
That might be a one-off advice session, periodic performance reviews, or a more regular role working alongside your team. The scope can be advisory only or include agreed hands-on support.
We establish the responsibilities, meeting frequency, fees and expectations for support between meetings before starting. If a question needs a substantial investigation or separate project, I’ll explain that and agree the scope with you.
You can also engage me directly for advisory support without first commissioning an audit or strategy project.
Digital advisory is a good fit for:
Tell me how your marketing is currently managed and where you would value another perspective. We can discuss a practical arrangement and what it would cost.
I’m based in Christchurch and work with businesses across New Zealand and internationally, with meetings in person where practical or by video call.
Prefer to talk directly?