Gain insights and advice on how to improve your digital marketing performance.
If you want to improve the results your business gets from Google Ads (or any paid online advertising platform, for that matter) then it's important to consistently and diligently
It's no great secret that people who search directly for your brand are more likely to convert when they land on your site. For example, let's say you have an an online shoe store
If your business runs Adwords ads and you're not bidding on your own brand name, then you need to look at doing this. It's something that seems at first to be a bit counter-intuiti
Adwords Tip Of The Day - Search Remarketing For Better Results This is a bit more of an advanced strategy, but it can work wonders so hear me out. There is lots of talk these days
Adwords Tip Of The Day - Use ALL Relevant Extensions One of the best features in Adwords is ad extensions. As the name implies, these are extensions that enhance the appearance a
There's an often-overlooked feature in Google Adwords that I've seen great results from on a number of different businesses. When you create ad text, you can create a countdown a
If you run Google Adwords display campaigns for your business (e.g. remarketing) then pay attention to this handy little tip that will save you a lot of money. When you run ads on
Make sure you are not running campaigns that are Search Network With Display Select. This option basically combines two totally separate types of advertising Keyword-driven sear
If you run Adwords for your business (and I strongly recommend all business owners try it at least once - always know enough to be dangerous) then you need to make frequent use o
This isn't a full blog post per se, but more of a simple announcement that I have launched a new niche website, which will be featuring in case studies and tutorials for my main
Had my first Google Ads rep call of the year at 9am on January 2nd (protip if anybody at Google is reading ... get your people to check whether or not there is a public holiday o
In high school, I was lucky to have an English teacher who was not only brilliant at teaching but also saved us from the cinematic purgatory that is the standard school film study