When I audit Google Ads accounts, there's one issue that comes up more than any other. I call it brand term pollution, and if you don't know it's happening, it could be giving you a completely false sense of how well your campaigns are actually performing.
As a digital marketing consultant, one of the questions that comes up frequently is whether it's permissible to have more than one Google Ads account. Business owners often ask this for various reasons, wondering if they're breaking the rules by setting up a second account.
I've seen this question asked frequently online and have been asked by clients and contacts many times. You might have one account but two or three different businesses, or one business with multiple websites for some reason.
It's an unpleasant scenario I bump into all the time in my consulting work. A business hires a marketing agency to run its Google Ads. The relationship sours, and when the client tries to leave, they're suddenly told they can't have their account.
Let's face it - running a business is expensive. From compliance to tax to payroll to equipment, it's a constant battle to try and make your income larger than your expenses. Marke
In these troubled economic times in which we find ourselves, it's important to keep promoting and marketing your business. However, you need to do this in a cost effective manner.
The following content is transcribed & edited from the video above Today's marketing problem we're solving is something insidious. It's something that can creep up on a business a
The following content is transcribed & edited from the video above Today's marketing problem we're solving is something insidious. It's something that can creep up on a business a
Video marketing is one of the most powerful ways to grow your business online. If you’re in to stats, then you don’t have to look too hard on Google to find some amazing info about
Recently, I gave a presentation to the crowd at the Startup Christchurch Meetup. The presentation was about five common digital marketing mistakes that many startups (and even esta
Does your business use Google Ads for online promotion? If so, then you’re probably throwing good money down the drain, each and every day. If that doesn’t scare the inner bean cou
In the current climate - with the economy looking down the barrel of a particularly nasty, recessionary environment - many businesses will be scrambling to cut costs. Marketing is