Posts by Sam Frost

Google Ads

An agency called claiming special access to my Google Ads data. Here is what an agency can actually see without access, and what to ask if you get a call like this.

Google Ads

Understand when Google Ads makes commercial sense for a small business, what affects results, and how to decide whether your budget supports a worthwhile test.

Google Ads

Before switching Google Ads agencies, establish what needs to improve, assess competing advice, and decide whether an independent review would help.

Google Ads

Find out why you may not see your Google Search ads and how to check delivery using account data, campaign statuses and Google’s Ad Preview and Diagnosis tool.

Digital Marketing

The election debates covered age limits, algorithms and taxing tech giants. Missing was the lack of support for Kiwis and businesses when platforms fail them.

Digital Marketing

Polished ads and paid endorsements are one thing. Using AI to fabricate customers and their stories is a bridge too far, and a serious reputational risk.

Google Ads

Explore where AI helps with Google Ads audits, where it falls short, and why human judgement still matters when reviewing your account.

Google Ads

Compare free and paid Google Ads audits, understand the incentives behind each, and decide which approach suits your business.

Google Ads

Independent Google Ads audits start from NZD $750 + GST. Learn how account complexity, scope and meetings affect the price, and what free audits offer.

Google Ads

A step-by-step guide to auditing your own Google Ads account - covering account governance, match types, location targeting, conversion tracking and the default settings that quietly waste your budget.

General

Four ways NZ businesses can face image copyright claims through employee mistakes, agency deliverables, shared links and supplier-provided marketing collateral.

General

My business turned ten this year. Instead of a list of lessons learned or accolades, here are some of the most memorable (and absurd) things that have happened along the way.