A step-by-step guide to auditing your own Google Ads account - covering account governance, match types, location targeting, conversion tracking and the default settings that quietly waste your budget.
Four ways NZ businesses can face image copyright claims through employee mistakes, agency deliverables, shared links and supplier-provided marketing collateral.
My business turned ten this year. Instead of a list of lessons learned or accolades, here are some of the most memorable (and absurd) things that have happened along the way.
A first-hand account of dealing with a PicRights copyright claim in New Zealand, including disputed licensing fees, negotiation tactics, relevant NZ law, and practical steps businesses can take to reduce their risk.
If an agency runs your Google or Meta Ads but won't give you account access, that's a major red flag. Here's why it matters, how it hides fraud and inflated fees, and the access you should always demand.
I swapped long, in-depth videos for short ones answering a single question and engagement jumped. Here's why shorter, focused content often beats longer pieces, and how to apply it to your own marketing.
When I audit Google Ads accounts, there's one issue that comes up more than any other. I call it brand term pollution, and if you don't know it's happening, it could be giving you a completely false sense of how well your campaigns are actually performing.
Are you based in New Zealand and keep getting phone calls from +64 9 970 3520 (it may show on your phone as 09 870 3520) and wondering who is calling and why you keep getting these calls?
Saw this posted up on Facebook earlier when I checked another group I am a member of
I'm not much of a conspiracy theorist, but I'm starting to wonder if Google Analytics is some kind of covert 'psy op' to hold down small businesses.
Earlier this year, legendary grill maker, sports commentator and occasional heavyweight boxing world champion, George Foreman, passed away.
If your business uses Google Ads, you've probably received phone calls from 'specialists' at Google who want to get you booked on a longer meeting to run through their free advice for account optimisation, unused features etc.