Be wary of spamjunk leads if using Google Ads 'lead form' extension (not hugely common from what I find, but do see service-based and B2B businesses using the extension from time
One of the most interesting findings from a recent Google Ads review was the number of fake leads coming through from a Performance Max campaign. Location targeting was correct, th
Google works hard to push the use of Performance Max campaigns for any purpose from trying to make eCommerce sales, through to generating leads (even for complex B2B solutions wher
Here’s a sneaky little trick Google Ads can pull that makes your campaigns look like they’re performing better than they actually are blending branded and non-branded activity in
If you've had any exposure to SEO, then you'll know the importance of link building (basically, links act like votes of confidence in your website, increasing the chances you'll ra
If you've got a business, then one of the most important things to do is to be able to be found on Google by potential customers who are searching for what you sell. So many people
One of the most common questions I get asked by business owners in my daily work as a digital marketing consultant is “how do I get to the top of Google without paying”. Many busin
One of the most common questions I get asked about SEO is how many backlinks you need to rank well in Google. In my latest video, I dive into more detail on this common topic, and
Asking how much Google charges per click on your ads? Find out in this article what you pay per click in Google Ads.
LinkedIn is a fantastic marketing platform for businesses, especially any B2B business that is looking to grow digitally. However, LinkedIn’s interface can sometimes be a bit clunk
Want to learn how to create a Universal Analytics property rather than Google Analytics 4? Here's how.
+ Most of us use Google products (from search, to Android, to YouTube & more) every single day. However, from a digital advertiser’s perspective, Google has an irritating tendency