Google Ads Posts

Google Ads

Explore where AI helps with Google Ads audits, where it falls short, and why human judgement still matters when reviewing your account.

Google Ads

Compare free and paid Google Ads audits, understand the incentives behind each, and decide which approach suits your business.

Google Ads

Independent Google Ads audits start from NZD $750 + GST. Learn how account complexity, scope and meetings affect the price, and what free audits offer.

Google Ads

A step-by-step guide to auditing your own Google Ads account - covering account governance, match types, location targeting, conversion tracking and the default settings that quietly waste your budget.

Google Ads

If an agency runs your Google or Meta Ads but won't give you account access, that's a major red flag. Here's why it matters, how it hides fraud and inflated fees, and the access you should always demand.

Google Ads

I swapped long, in-depth videos for short ones answering a single question and engagement jumped. Here's why shorter, focused content often beats longer pieces, and how to apply it to your own marketing.