Posts by Sam Frost

General

A first-hand account of dealing with a PicRights copyright claim in New Zealand, including disputed licensing fees, negotiation tactics, relevant NZ law, and practical steps businesses can take to reduce their risk.

Google Ads

If an agency runs your Google or Meta Ads but won't give you account access, that's a major red flag. Here's why it matters, how it hides fraud and inflated fees, and the access you should always demand.

Google Ads

I swapped long, in-depth videos for short ones answering a single question and engagement jumped. Here's why shorter, focused content often beats longer pieces, and how to apply it to your own marketing.

General

When I audit Google Ads accounts, there's one issue that comes up more than any other. I call it brand term pollution, and if you don't know it's happening, it could be giving you a completely false sense of how well your campaigns are actually performing.

Digital Marketing

Are you based in New Zealand and keep getting phone calls from +64 9 970 3520 (it may show on your phone as 09 870 3520) and wondering who is calling and why you keep getting these calls?

Digital Marketing

Saw this posted up on Facebook earlier when I checked another group I am a member of

Digital Marketing

I'm not much of a conspiracy theorist, but I'm starting to wonder if Google Analytics is some kind of covert 'psy op' to hold down small businesses.

Digital Marketing

Earlier this year, legendary grill maker, sports commentator and occasional heavyweight boxing world champion, George Foreman, passed away.

Adwords-PPC

If your business uses Google Ads, you've probably received phone calls from 'specialists' at Google who want to get you booked on a longer meeting to run through their free advice for account optimisation, unused features etc.

Adwords-PPC

Are you based in New Zealand and keep getting phone calls from +64 9 970 3520 (it may show on your phone as 09 870 3520) and wondering who is calling and why you keep getting these calls?

Adwords-PPC

Are you based in New Zealand and keep getting phone calls from +64 9 970 3520 (it may show on your phone as 09 870 3520) and wondering who is calling and why you keep getting these calls?

General

As a digital marketing consultant, one of the questions that comes up frequently is whether it's permissible to have more than one Google Ads account. Business owners often ask this for various reasons, wondering if they're breaking the rules by setting up a second account.