Gain insights and advice on how to improve your digital marketing performance.
I’ve recently done some work with a few different businesses who all had the same problem. All had tried Google Ads, but found it wasn’t right for their business (and you know what
Mitre 10 (New Zealand's premier weekend destination if car park traffic volume is the measurement to go by) once proudly proclaimed that 'DIY is in our DNA'. DIY of course goes bey
As a B2B digital marketing consultant, the most common refrain I hear from businesses is we need more leads. The sales machine typically has an insatiable appetite, and the sal
If you have a locally-focused business (e.g. restaurantcafe, beauty salon, tradie business like an electrician or plumber, or retail store) then Google My Business is one of the b
For local businesses (cafes, restaurants, retail stores, local service businesses like tradespeople and hairbeauty salons) Google My Business is one of the most effective digital
Digital marketing is one of those fields of endeavour where there are many different platforms, tools and websites that you'll be expected to use. Sometimes it's easy to understand
Should you run search ads on your own brand name?I’m not going to go there today. Topic for another time, and all that.What I am going to do is say that at the very least you need
Is marketing automation the be all and end all of digital marketing? Is it a technology that basically once you implement it you've reached sort of the end state and you no longer
Finding good keywords to use for content creation is one of the most challenging aspects of digital marketing. It’s generally easy enough to come up with a rough idea of what someo
Keyword research software makes it easier to find the right keywords for your business. In this Keyword Keg review I cover this popular option.
Recently I was fortunate enough to be invited to present at the Ministry of Awesome's 'Coffee and Jam' meetup for startups and budding entrepreneurs. In my presentation I outlined
Have you ever made a mistake? If not - are you human? If I had a dollar for every mistake I have made in my life, I'd probably be able to afford a first house (or at least a few we