Gain insights and advice on how to improve your digital marketing performance.
For local businesses (cafes, restaurants, retail stores, local service businesses like tradespeople and hairbeauty salons) Google My Business is one of the most effective digital
Digital marketing is one of those fields of endeavour where there are many different platforms, tools and websites that you'll be expected to use. Sometimes it's easy to understand
Should you run search ads on your own brand name?I’m not going to go there today. Topic for another time, and all that.What I am going to do is say that at the very least you need
Is marketing automation the be all and end all of digital marketing? Is it a technology that basically once you implement it you've reached sort of the end state and you no longer
Finding good keywords to use for content creation is one of the most challenging aspects of digital marketing. It’s generally easy enough to come up with a rough idea of what someo
Keyword research software makes it easier to find the right keywords for your business. In this Keyword Keg review I cover this popular option.
Recently I was fortunate enough to be invited to present at the Ministry of Awesome's 'Coffee and Jam' meetup for startups and budding entrepreneurs. In my presentation I outlined
Have you ever made a mistake? If not - are you human? If I had a dollar for every mistake I have made in my life, I'd probably be able to afford a first house (or at least a few we
It’s no great secret that email is one of the most powerful marketing channels in existence today. A good email campaign to the right list can result in a massive influx of traffic
One of the biggest risks to the success of your business online is a lack of diversification in your marketing channels. It's a natural thing that most businesses will find a rhyth
There's a famous saying in investing that “the time to make money is when the blood is flowing in the streets.” This is paraphrased from Baron Rothschild, and forms the basis of th
Logged into my YouTube channel dashboard the other day, and YouTube was pleased to tell me (with a cool emoji no less) that over the lifetime of my channel I've racked up 5000 hou