Gain insights and advice on how to improve your digital marketing performance.
It's no secret that everyone wants 'free' organic traffic from Google and other search engines. Enter SEO - perhaps one of the most complex forms of promotionmarketing ever to hav
One of the most overlooked ways to improve your site (which I keep coming across time and time again) is good internal linking. Your site probably has a navigation menu set up. Tha
If you're doing SEO of any kind (or you rely on any amount of organic traffic) then it's crucial to understand where your website ranks for the keywords that count in terms of driv
If you’ve tried to set up a Google Ads campaign recently, then you’ll no doubt have been prompted towards trying a ‘Smart’ campaign. There are a few different types of Smart campai
This is the time of the year where many of us get stuck into resolutions. Gyms are full, people are taking up new hobbies (and saying goodbye to old habits) and businesses are also
You don't need to do everything to see success with digital marketing. In fact, shiny object syndrome can be to the detriment of your potential success. What counts a lot more in
While there can certainly be advantages to chasing business opportunities on new social media platforms that emerge, don’t do this at the detriment of your “bread and butter” platf
Want to spy on the Facebook ads another business is running? Now you can - straight from Facebook. Go onto a page and select Info And Ads on the tabs on the left. You can now s
Did you know that there is one particular type of advertising that might be killing your performance on Google Ads, and costing you more money than you need to spend? I'm talking a
Are you stuck for content ideas? One of the most common bits of feedback I get from business owners is that they struggle to come up with good content ideas for blogs, articles etc
Consumers these days are conditioned to expect an endless, unstoppable barrage of aggressive marketing messaging as soon as they provide a business with their personal information.
This is a grain of salt. You should use this when Google's account specialists call you (probably multiple times a day, even on public holidays, and sometimes even at unsociable