Gain insights and advice on how to improve your digital marketing performance.
If your business uses Facebook Ads, then make sure you take the time and effort to experiment with different ad types and objectives to see what works best for you. I still see ple
The Internet was awash with commentary in the past week as Google announced the upcoming demise of third party cookies. Representatives from the advertising industry went so far as
There is an often-overlooked potential risk in digital advertising that businesses need to be aware of. The risk that you might be restricted from advertising on a platform (such a
Having a big, engaged following on social media platforms to drive organic reach and engagement is great ... until it isn't. Here's a real life case study from one of my pages I ru
Once upon a time, I set up a discount coupon for an eCommerce site. Unfortunately, I didn't correctly configure the coupon - failing to select the checkbox that prevented the coupo
You’ve heard the saying, ‘there’s no such thing as a free lunch?’, right? In fact, if you’re offered a free lunch, then chances are that YOU are on the menu (at least in a business
Video marketing is one of the biggest opportunities out there “in the wild” for businesses looking to grow online. In this Tubics review I’m going to dive into one of the most popu
As some of you might be aware, I have a humble little YouTube channel where I post digital marketing tutorials and advice. The shocking secret of this? From one perspective, it's b
If you've used Google Analytics for any period of time - or if you are currently working with an agencyfreelancerteam that uses Google Analytics for monitoring the digital market
If you've had ANY exposure to Search Engine Optimisation (SEO) or digital marketing in general, then you will have probably come across the concept of keywords. Many business own
Negative keywords is a critical idea in Google Ads. In short, using Google Ads you say to Google 'I want to show my ad for users who search for these keywords' - and then you produ
If you’ve been running Google Ads for your business, then you might have come across the notion of “search terms”. But what exactly are search terms in Google Ads? In this short ar