Gain insights and advice on how to improve your digital marketing performance.
I recently started doing some consultingadvisory work for a client with a presence in Australia and New Zealand (technically two distinct legal entities, but they trade as a unifi
It's winter here in New Zealand, and it's getting cold (probably not by the standards of any Northern Hemisphere readers, but I digress). Much like most people out there, I don't
We’ve all heard that saying “like a kid in a candy store”. When business owners first experience marketing automation, it can sometimes be like the proverbial kid in the candy stor
While self service digital advertising platforms like Google Ads & Facebook Ads are great, don't overlook the fact that there are more old school advertising opportunities out
When running ads online (on any platform) check in periodically to ensure that your ads are still driving clicks to the right location on your site. For example, I clicked a Facebo
If you run promotions (especially ongoing ones) that mention specific prices andor promoitional periods, then make sure that when the deal changes that you update your ad copy.
I have watched plenty of episodes of “Air Crash Investigations” on TV, and once had a copy of Microsoft Flight Simulator for Windows 98. Therefore, I am basically a fully qualified
One of my greatest interests in life is cars. Since I first played Gran Turismo on the Playstation about 20 years ago, I’ve been crazy about cars (electric ones included, before an
Do you use Google Ads to promote your business? Here's a little tip Bing Ads (Microsoft's ad platform) can be a great way to pick up additional exposure and traffic. Furthermore,
Groundhog Day is a 1993 American fantasy comedy film directed by Harold Ramis from a screenplay by him and Danny Rubin. Starring Bill Murray, Andie MacDowell, and Chris Elliott, it
Be wary of spamjunk leads if using Google Ads 'lead form' extension (not hugely common from what I find, but do see service-based and B2B businesses using the extension from time
One of the most interesting findings from a recent Google Ads review was the number of fake leads coming through from a Performance Max campaign. Location targeting was correct, th