Traffic is the lifeblood of successful digital marketing. More traffic (provided its targeted) means more leads, which means more sales and revenue. Regardless of what your busines
When talking to clients and other business owners, one thing I hear frequently is a strong desire for “more”. This makes sense, right? As business owners we want more leads, more s
I am not much of a web developer (if I recall, in about 2004, I borrowed a 'For Dummies' book from the local library and it taught me how to make a basic plain text web page in HTM
Want one, easy-to-follow approach for getting more organic traffic to your website in 2022? Here's a step-by-step process you can follow. Step 1 - Identify Key Topics Start by list
If you want to improve the results your business gets from Google Ads (or any paid online advertising platform, for that matter) then it's important to consistently and diligently
It's no great secret that people who search directly for your brand are more likely to convert when they land on your site. For example, let's say you have an an online shoe store
If your business runs Adwords ads and you're not bidding on your own brand name, then you need to look at doing this. It's something that seems at first to be a bit counter-intuiti
Adwords Tip Of The Day - Search Remarketing For Better Results This is a bit more of an advanced strategy, but it can work wonders so hear me out. There is lots of talk these days
Adwords Tip Of The Day - Use ALL Relevant Extensions One of the best features in Adwords is ad extensions. As the name implies, these are extensions that enhance the appearance a
There's an often-overlooked feature in Google Adwords that I've seen great results from on a number of different businesses. When you create ad text, you can create a countdown a
If you run Google Adwords display campaigns for your business (e.g. remarketing) then pay attention to this handy little tip that will save you a lot of money. When you run ads on
Make sure you are not running campaigns that are Search Network With Display Select. This option basically combines two totally separate types of advertising Keyword-driven sear