General Posts

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A member of my digital marketing group for Kiwi businesses recently reached out and asked the following question How do you work out how much to spend on Facebook business page a

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This post isn't so much a guide as it is a bit of a rant (albeit an informative one) about the role content has to play in digital marketing. The Internet is awash with content. Se

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Now is probably a better time than ever to review the software tools you use for marketing (and other areas of the business too, but I have no expertise to comment there). For exam

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One of the great things about content marketing is that it is a little like compound interest. You can research a topic, create content, upload it to your website, YouTube etc and

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Want to save money on your marketing and boost the value (and return) you get from your investment? Start by looking at how you distribute and promote the content you create. One o

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It's no secret that everyone wants 'free' organic traffic from Google and other search engines. Enter SEO - perhaps one of the most complex forms of promotionmarketing ever to hav

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One of the most overlooked ways to improve your site (which I keep coming across time and time again) is good internal linking. Your site probably has a navigation menu set up. Tha

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If you're doing SEO of any kind (or you rely on any amount of organic traffic) then it's crucial to understand where your website ranks for the keywords that count in terms of driv

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If you’ve tried to set up a Google Ads campaign recently, then you’ll no doubt have been prompted towards trying a ‘Smart’ campaign. There are a few different types of Smart campai

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This is the time of the year where many of us get stuck into resolutions. Gyms are full, people are taking up new hobbies (and saying goodbye to old habits) and businesses are also

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You don't need to do everything to see success with digital marketing. In fact, shiny object syndrome can be to the detriment of your potential success. What counts a lot more in

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While there can certainly be advantages to chasing business opportunities on new social media platforms that emerge, don’t do this at the detriment of your “bread and butter” platf