General Posts

General

It’s no great secret that email is one of the most powerful marketing channels in existence today. A good email campaign to the right list can result in a massive influx of traffic

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One of the biggest risks to the success of your business online is a lack of diversification in your marketing channels. It's a natural thing that most businesses will find a rhyth

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There's a famous saying in investing that “the time to make money is when the blood is flowing in the streets.” This is paraphrased from Baron Rothschild, and forms the basis of th

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Logged into my YouTube channel dashboard the other day, and YouTube was pleased to tell me (with a cool emoji no less) that over the lifetime of my channel I've racked up 5000 hou

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The start of the new year means it’s time once again for those new year resolutions. Hitting the gym, leaning an instrument, reading more books - the list of resolutions goes on an

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If you run your own Google Ads for your business, and you don't have much time to manage or look after them (or you're not too sure on the technical aspects of the platform) then

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The following article is an edited version of the transcript of my Opteo review video, which you can watch below. As such, there may be some grammarsyntax errors, so please consid

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One of the great debates of digital marketing is whether paid or free traffic is better. I'm sure we can all agree that getting things for for free is usually better than paying fo

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Okay, I get it. The name parasite page sounds a bit strange ... but hear me out as this can be a very effective strategy for dominating your niche (especially for lower competiti

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Albert Einstein is (falsely, from what I can gather) claimed to have said that compound interest is the “8th Wonder of the World”. Most of us are aware of the power of compounding

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A member of my digital marketing group for Kiwi businesses recently reached out and asked the following question How do you work out how much to spend on Facebook business page a

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This post isn't so much a guide as it is a bit of a rant (albeit an informative one) about the role content has to play in digital marketing. The Internet is awash with content. Se