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In this short edition of Digital Marketing FAQs, we are looking at the difference between a Smart Campaign & search campaign in Google Ads. Smart Campaigns are a component of the G
General Posts
General
In this short article we’re going to look at the difference between AdWords and AdWords Express. Although Google AdWords has been renamed to Google Ads, and AdWords Express has tec
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What Is The Difference Between AdWords and Keywords?
by Sam Frost - 8/06/2025A question that I've seen asked a few times online (and heard asked in person) is what is the difference between Google AdWords and Keywords? Long story short, here's the answer K
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A common question I've seen asked online about digital marketing is What is the difference between anchor text and keywords? Here's a quick answer for you to consider Keywords
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Welcome to Digital Marketing FAQs, the series where I answer your digital marketing questions with simple, concise answers so that you can get down to the business of growing your
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Where Do Google Display Ads Appear?
by Sam Frost - 8/06/2025Google Ads (formerly known as AdWords) is one of the most popular online advertising platforms in the world. It is most famous for its keyword-driven search advertising. If you’ve
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Where Google's Ad Automation Push Makes Sense
by Sam Frost - 8/06/2025Somewhat controversial opinion, but I do believe that Google's push towards automating more aspects of the Google Ads platform is good for some advertisers, namely smaller ones w
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Welcome to Digital Marketing FAQs - the series where I answer your digital marketing questions with simple, concise answers. Today we are looking at the following question “Which
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Why Adwords Brand Ads Matter
by Sam Frost - 8/06/2025A couple of weeks ago I made a post about why you should consider running Adwords ads for your own brand name. You should also look at brand keyword variations, such as your produ
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Why Brand Beats Search - Every Time
by Sam Frost - 8/06/2025The other day I was browsing LinkedIn and came across an interesting post in my feed. I've added a screenshot below of the content I largely agree with this assessment. There's an
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Why Buyer Intent Matters For Search Advertising
by Sam Frost - 8/06/2025A common mistake I see business owners make when DIY-ing search ads (e.g. Google Ads) is overlooking buyer intent, and taking the approach that all searches that are on-topic are
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Why Paid Search Often Disappoints For B2B Businesses
by Sam Frost - 8/06/2025One of the biggest challenges for B2B businesses when using paid search is you typically know very little about who is behind the search, other than the words they've put into Goog