General Posts

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Here's a fun fact - advertisers on Google Adwords who test multiple ad copy variations in their campaigns get, on average, a 21% higher click through rate than those who just have

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One of the biggest mistakes I see business owners make with digital marketing - SEO in particular - is failing to be consistent and persistent. There's an expectation or a belief

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Warning This is a long post - skip to the bottom for recapcliffnotes. - People have been asking for SEO tips, so I want to share something today that is specifically focused ar

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I’m a massive fan of the TV documentary show ‘Air Crash Investigations’ (also known as Mayday depending on where it’s screened). I could watch it all day - it’s informative, intere

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This is an oldie but a goodie. When someone likes one of your posts but does not like your page, you can invite them to like your page. All you need to do is click the 'X People

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Do you create content for your business? This could be anything from blog posts to videos to social media posts. If you aren't creating content (that solves a problem, answers a qu

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Some recent client work has inspired me to share this tip of the day. I'm working with a client whose business does not really require social media (or at least that's the way th

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Who here remembers the good old days of the Internet? Dialing up, blocking off the phone line, and then waiting minutes for web pages laden with chintzy animated graphics to load

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Do you have an established Adwords search campaign that is ticking along nicely, and you want to find more pathways to growth for your business? Who doesn't want to grow?! One of t

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Welcome back to another edition of Digital Marketing FAQs, the series where I answer your questions about digital marketing. In today’s article I answer the question ‘does a Facebo

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In this short article I’m continuing with my series on everything you need to know about the humble Facebook pixel and how it can benefit your digital marketing (as part of my wide

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With respect to search advertising (and SEO as well) a common mistake I see made is business owners not understanding that a word or phrase which you think should be indicative of